Case Study
StudioPress Sites Brand Redesign

Six months after WordPress themes company StudioPress launched a new hosting product, StudioPress Sites, we could tell something was up.

We weren't achieving sales goals like we had hoped, and we were noticing an increase in confused pre-sales support tickets about even our bread-and-butter theme products.

As the marketing data analyst, I launched an investigation into our website behavior. Using heatmaps, website recordings, and digital analytics, I identified that there was, indeed, confusion about our new product.

The StudioPress brand needed refreshing anyway, so our designer and I decided to deep-dive on user research to help guide the rebrand.

I surveyed our customers and affiliates and held user interviews so that I could create customer profiles for each of our main products.

Working with the designer, we re-positioned StudioPress as the go-to place for WordPress websites, and developed product-specific messaging to help website visitors understand which product would fit their needs.

After the redesign, we saw a lift in revenue and fewer confused support tickets.

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