Work experience

Staff Product Researcher, Niche

February 2026 - Present

As the lead product researcher at Niche, I am responsible for developing org-wide research processes and research operations, scaling the impact of research through research coaching and democratization, educating and advocating for the value of research throughout the organization, and identifying and conducting foundational research projects that will inform strategy across multiple product areas.

Principal UX Researcher, Twilio

June 2021 - January 2026

• Planned, prioritized, and executed user research efforts across multiple product teams, collaborating with multiple product managers and UX designers

• Collaborated with UX designers to drive product pillar vision and team ownership areas, and build our team’s product analytics expertise

• Contributed to user research processes for the data and growth research team, including a research repository, documentation, and educational activities and workshops

• Conducted qualitative and quantitative research with self-service customers, identifying key motivations for customer churn, defining preliminary user profiles, and usability testing onboarding experiences

• Championed research initiatives that span multiple product areas, and led research efforts that contributed to redefining Segment’s pricing and packaging strategy and overall product area vision and roadmap

• Advocated for user research by leading org-wide research and insights presentations

User Researcher, Dataquest

October 2020 - May 2021 (Remote)

• Leveraged qualitative and quantitative methods to create Dataquest’s first comprehensive user profiles, which were used to guide 3-year strategic direction

• Built user research processes tailored to organizational needs, including a research repository, recruitment process, and weekly user interview sessions

• Conducted research projects ranging from iterative usability testing to discovery research, and synthesized cross-project insights

• Advocated for user-centric design by engaging teams in user interview observation, debrief sessions, highlight reels, presentations and collaborative research review sessions

Product Marketer, Dataquest

November 2019 - October 2020 (Remote)

• Responsible for implementing marketing campaigns and developing strategy

• Conducted customer insights analysis to shape Dataquest’s brand positioning, and collaborated with designers to A/B test messaging on the homepage and landing pages

• Supported the senior product designer to conduct interviews and build a user research function, which resulted in being hired as our first user researcher

Marketing Data Analyst, Copyblogger LLC

September 2015 - July 2019 (Remote)

• Responsible for ongoing reporting website, social media advertising and content performance

• Advocated mixed methods research to provide richer feedback and answer key business questions, including qualitative and quantitative surveys, interviews, heatmaps and website recordings

• Developed user profiles for a new hosting product, and collaborated with the front end designer on messaging and a new homepage, which increased revenue for the new product

Digital Strategist, BuzzShift, LLC (Dallas, TX)

November 2013 - September 2015

• Worked with agency leadership to pitch new business and develop digital and content marketing strategies for clients

• Conducted digital ethnographies of consumer behavior and competitive insights to develop marketing strategies for clients ranging from A/C repair kits to beauty products