→ Work Experience
Senior UX Researcher, Twilio (Remote)
June 2021 - Present
Planned, prioritized, and executed user research efforts across multiple product teams, collaborating with multiple product managers and UX designers
Collaborated with UX designers to drive product pillar vision and team ownership areas, and build our team’s product analytics expertise
Contributed to user research processes for the data and growth research team, including a research repository, documentation, and educational activities and workshops
Conducted qualitative and quantitative research with self-service customers, identifying key motivations for customer churn, defining preliminary user profiles, and usability testing onboarding experiences
Championed research initiatives that span multiple product areas, and led research efforts that contributed to redefining Segment’s pricing and packaging strategy and overall product area vision and roadmap
Advocated for user research by leading org-wide research and insights presentations
User researcher, Dataquest (Remote)
October 2020 - May 2021
Became the first user research hire as an effort to become more user-centric and create alignment
Leveraged qualitative and quantitative methods to create Dataquest’s first comprehensive user profiles, which have been used to set strategic direction for the next three years
Built user research processes tailored to organizational needs, including a research repository, recruitment process, and weekly user interview sessions
Conducted end-to-end moderated usability testing on iterative prototypes, including: a new learning platform UX, concept designs for a new user homepage, and a new in-app onboarding flow
Synthesized insights for both individual projects and overarching themes in user journeys, behavior and motivations
Communicated insights with the team through presentations, highlight reels and summaries
Collaborated with the senior designer, product data scientist, and product marketer to validate user profiles and track trends through a quarterly user survey
Advocated for user-centric design by engaging teams in user interview observation, debrief sessions, highlight reels, presentations and collaborative research review sessions
Product marketer, Dataquest (Remote)
November 2019 - October 2020
Hired to level up a growing marketing team and build a more sophisticated marketing strategy
Led implementation of a new email marketing tool and developed new email onboarding strategy to help users onboard faster and provide feedback
Conducted customer insights analysis to shape Dataquest’s brand positioning, and collaborated with designers to A/B test messaging on the homepage and landing pages
Supported the senior product designer to conduct interviews and build a user research function, which resulted in being hired as our first user researcher
Marketing Data Analyst, Copyblogger LLC (Remote)
September 2015 - July 2019
First data analyst hire to help a growing startup get more from their digital analytics
Specialized in translating data into reports that connect analytics to business outcomes and opportunities
Advocated mixed methods research to provide richer feedback and answer key business questions, including qualitative and quantitative surveys, interviews, heatmaps and website recordings
Developed user profiles for a new hosting product, and collaborated with the front end designer on messaging and a new homepage, which increased revenue for the new product
Digital Strategist, BuzzShift, LLC (Dallas, TX)
November 2013 - September 2015
Hired as an entry-level digital strategist to support agency leadership in pitching new business and developing digital marketing strategies for clients
Synthesized insights from analysis of online consumer behavior and competitive insights with digital behavioral data to develop marketing strategies for clients ranging from A/C repair kits to beauty products
Presented strategies to clients and assisted in new business pitch meetings
Collaborated with creatives and developers to execute and optimize digital marketing strategies
→ Skills & Expertise
Question-first approach to mixed method research. Customer interviews, survey design, digital analytics, digital behavioral data analysis, A/B testing, moderated and unmoderated usability testing, heatmaps, website surveys, jobs to be done, user journeys, user motivations, website recordings, email surveys.
Lean and flexible user research processes and frameworks. Recruitment and scheduling, research repositories, research roadmaps, EnjoyHQ, Typeform, Zoom, Google Hangouts, Calendly, Hotjar, UserLeap, Playbook UX, Mural, Notion, Integrated Data Thinking, NPS.
Strong experience with digital analytics and data analysis. Google Analytics, Google Tag Manager, Amplitude, Excel/Google sheets, R, MySQL.
→ Education
University of North Texas (Denton, TX)
B.A. in Journalism
August 2010 - December 2013