Work experience

Staff UX Researcher, Twilio

June 2021 - Present (Remote)

• Planned, prioritized, and executed user research efforts across multiple product teams, collaborating with multiple product managers and UX designers

• Collaborated with UX designers to drive product pillar vision and team ownership areas, and build our team’s product analytics expertise

• Contributed to user research processes for the data and growth research team, including a research repository, documentation, and educational activities and workshops

• Conducted qualitative and quantitative research with self-service customers, identifying key motivations for customer churn, defining preliminary user profiles, and usability testing onboarding experiences

• Championed research initiatives that span multiple product areas, and led research efforts that contributed to redefining Segment’s pricing and packaging strategy and overall product area vision and roadmap

• Advocated for user research by leading org-wide research and insights presentations

User researcher, Dataquest

October 2020 - May 2021 (Remote)

• Became the first user research hire as an effort to become more product-led

• Leveraged qualitative and quantitative methods to create Dataquest’s first comprehensive user profiles, which have been used to set strategic direction for the next three years

• Built user research processes tailored to organizational needs, including a research repository, recruitment process, and weekly user interview sessions

• Conducted end-to-end moderated usability testing on iterative prototypes, including: a new learning platform UX, concept designs for a new user homepage, and a new in-app onboarding flow

• Synthesized insights for both individual projects and overarching themes in user journeys, behavior and motivations

• Communicated insights with the team through presentations, highlight reels and summaries

• Collaborated with the senior designer, product data scientist, and product marketer to validate user profiles and track trends through a quarterly user survey

• Advocated for user-centric design by engaging teams in user interview observation, debrief sessions, highlight reels, presentations and collaborative research review sessions

Product marketer, Dataquest

November 2019 - October 2020 (Remote)

• Hired to level up a growing marketing team and build a more sophisticated marketing strategy

• Led implementation of a new email marketing tool and developed new email onboarding strategy to help users onboard faster and provide feedback

• Conducted customer insights analysis to shape Dataquest’s brand positioning, and collaborated with designers to A/B test messaging on the homepage and landing pages

• Supported the senior product designer to conduct interviews and build a user research function, which resulted in being hired as our first user researcher

Marketing Data Analyst, Copyblogger LLC

September 2015 - July 2019 (Remote)

• First data analyst hire to help a growing startup get more from their digital analytics

• Specialized in translating data into reports that connect analytics to business outcomes and opportunities

• Advocated mixed methods research to provide richer feedback and answer key business questions, including qualitative and quantitative surveys, interviews, heatmaps and website recordings

• Developed user profiles for a new hosting product, and collaborated with the front end designer on messaging and a new homepage, which increased revenue for the new product

Digital Strategist, BuzzShift, LLC (Dallas, TX)

November 2013 - September 2015

• Hired as an entry-level digital strategist to support agency leadership in pitching new business and developing digital marketing strategies for clients

• Synthesized insights from analysis of online consumer behavior and competitive insights with digital behavioral data to develop marketing strategies for clients ranging from A/C repair kits to beauty products

• Presented strategies to clients and assisted in new business pitch meetings

• Collaborated with creatives and developers to execute and optimize digital marketing strategies