Lead product researcher at Niche responsible for supporting research projects across 10+ product teams
Supporting company-level product strategy through strategic and foundational research initiatives
Coaching product managers and designers to run their own high-quality research through democratization
Developing and maintaining research artifacts such as personas, journey maps, JTBD and ecosystem maps
Owning research tooling and process, and advocating for how research is conducted at Niche
June 2021 – January 2026
Principal UX Researcher
Twilio
Planned, prioritized, and executed user research efforts across multiple product teams, collaborating with multiple product managers and UX designers
Collaborated with UX designers to drive product pillar vision and team ownership areas, and build our team's product analytics expertise
Contributed to user research processes for the data and growth research team, including a research repository, documentation, and educational activities and workshops
Conducted qualitative and quantitative research with self-service customers, identifying key motivations for customer churn, defining preliminary user profiles, and usability testing onboarding experiences
Championed research initiatives that span multiple product areas, and led research efforts that contributed to redefining Segment's pricing and packaging strategy and overall product area vision and roadmap
Advocated for user research by leading org-wide research and insights presentations
October 2020 – May 2021
Remote
User Researcher
Dataquest
Leveraged qualitative and quantitative methods to create Dataquest's first comprehensive user profiles, which were used to guide 3-year strategic direction
Built user research processes tailored to organizational needs, including a research repository, recruitment process, and weekly user interview sessions
Conducted research projects ranging from iterative usability testing to discovery research, and synthesized cross-project insights
Advocated for user-centric design by engaging teams in user interview observation, debrief sessions, highlight reels, presentations and collaborative research review sessions
November 2019 – October 2020
Remote
Product Marketer
Dataquest
Responsible for implementing marketing campaigns and developing strategy
Conducted customer insights analysis to shape Dataquest's brand positioning, and collaborated with designers to A/B test messaging on the homepage and landing pages
Supported the senior product designer to conduct interviews and build a user research function, which resulted in being hired as our first user researcher
September 2015 – July 2019
Remote
Marketing Data Analyst
Copyblogger LLC
Responsible for ongoing reporting website, social media advertising and content performance
Advocated mixed methods research to provide richer feedback and answer key business questions, including qualitative and quantitative surveys, interviews, heatmaps and website recordings
Developed user profiles for a new hosting product, and collaborated with the front end designer on messaging and a new homepage, which increased revenue for the new product
November 2013 – September 2015
Dallas, TX
Digital Strategist
BuzzShift, LLC
Worked with agency leadership to pitch new business and develop digital and content marketing strategies for clients
Conducted digital ethnographies of consumer behavior and competitive insights to develop marketing strategies for clients ranging from A/C repair kits to beauty products