Human-centered research that drives impact
I combine my experience in anthropology, UX, and data analysis to deliver practical research and transform product strategies.
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I combine my experience in anthropology, UX, and data analysis to deliver practical research and transform product strategies.
View projectsBefore approaching any project, I ensure we clearly understand what information we actually need to learn, so that we can make decisions faster and de-risk initiatives.
I leverage my anthropology background to understand how systems shape your users' day-to-day lives and experiences, which creates strong product strategy.
Research is only as valuable as its impact, and I have found that closely collaborating with product and design produces the best insights.
10+ years leveraging qualitative and data to inform product and marketing strategies
Specializing in EdTech and B2B technical products
Qualitative and quantitative methods influenced by anthropology and product expertise
Ability to prioritize across multiple product areas and define lightweight, modern processes
Presented my thesis research about how high school students and teachers feel about AI in the classroom and their hopes and fears about what it may become in the future to the UNT Anthropology department.
View detailsPresented a paper based on my thesis research at the Society for Applied Anthropology 2026 86th Annual Meeting, as part of a panel about the impact anthropology can have on the field of artificial intelligence.
View detailsAs AI tools began to permeate the SaaS market, the Segment team wanted to understand what it meant for customers to trust AI, and which observability and security features were tablestakes for trust.
View projectTo help the Segment self-service team understand an uptick in customer churn, I conducted a research project that connected product analytics events with actual customer experiences.
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