Six months after WordPress themes company StudioPress launched a new hosting product, StudioPress Sites, we could tell something was up. We weren't achieving sales goals like we had hoped, and we were noticing an increase in confused pre-sales support tickets about even our bread-and-butter theme products.
Working with the designer, we re-positioned StudioPress as the go-to place for WordPress websites, and developed product-specific messaging to help website visitors understand which product would fit their needs. After the redesign, we saw a 10% lift in revenue and fewer confused support tickets.