Loryn Cole

Hi there! I'm Loryn.

I'm a results-driven user researcher with a background in digital analytics, marketing strategy and data storytelling.

In my marketing career, I used UX research methods to gain a competitive advantage. Currently, I'm a Senior UX Researcher driving product success and customer satisfaction for the leading customer data platform, Twilio Segment.

Outside of work, I'm often found crocheting or knitting, cooking, reading, or practicing yoga. I've been a motorcycle blogger (and even an instructor!), and I love enjoying coffee and traveling with my husband.

→ Case Studies

StudioPress Sites Brand Redesign

Six months after a new product launch, my research kicked off a brand redesign which resulted in a 10% increase in revenue.

User Research at Dataquest

In my first six months, I built lightweight research processes that increased team alignment and supported continual learning.

Onboarding Flow Usability Testing

I conducted end-to-end usability testing to take a feature from prototype to launch, and built-in discovery for our next project.

Dataquest User Profiles

After interviewing more than 70 users, I developed our first complete user profiles, which influenced long-term strategy.

→ Get connected

Twitter — I don't tweet often, but it's a good way to reach me directly.
LinkedIn — Connect with me and learn more about my experience.
Copyblogger — Articles on digital marketing, creativity, and social media (2017-2019).
Ravelry — My homebase for knit and crochet.
The RIDEWELL Motorcycle Blog — My adventures learning to ride and wrench on my motorcycles.

Google Sites

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