Human-centered research that drives impact

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I combine my experience in anthropology, UX, and data analysis to deliver practical research and transform product strategies.

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My approach

Questions before methods.

Before approaching any project, I ensure we clearly understand what information we actually need to learn, so that we can make decisions faster and de-risk initiatives.

Human-focused systems thinking.

I leverage my anthropology background to understand how systems shape your users’ day-to-day lives and experiences, which creates strong product strategy.

Collaborative impact.

Research is only as valuable as its impact, and I have found that closely collaborating with product and design produces the best insights.

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  • Experience

    10+ years leveraging qualitative and data to inform product and marketing strategies

  • Industries

    Specializing in EdTech and B2B technical products

  • Diverse methodologies

    Qualitative and quantitative methods influenced by anthropology and product expertise

  • Research process

    Ability to prioritize across multiple product areas and define lightweight, modern processes

Building user research at Dataquest

As the first and only user researcher at an EdTech startup, I used modern user research tools to build a lightweight but impactful research discipline.

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Case Studies

Unpacking Segment self-service churn

To help the Segment self-service team understand an uptick in customer churn, I conducted a research project that connected product analytics events with actual customer experiences.

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Exploring trust in SaaS AI solutions

As AI tools began to permeate the SaaS market, the Segment team wanted to understand what it meant for customers to trust AI, and which observability and security features were tablestakes for trust.

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Get in Touch

Whether you’re looking for an experienced researcher who can transform your product strategy, for research mentorship, or just to connect with like-minded researchers, I’d love to hear from you.

Contact me
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