Unpacking Segment self-service churn
To investigate a recent uptick in self-service churn, I developed an approach to qualitative interviews which connected product analytics with real customer experiences.
Exploring trust in SaaS AI features
As AI features emerged in B2B SaaS tools, the Segment team wanted to understand what it meant for customers to trust AI, and which observability and security features we should implement to ensure trust.
User research at Dataquest
In my first six months as Dataquest’s sole researcher, I built lightweight research processes that increased team alignment and supported continual learning.
More projects
Dataquest User Profiles
Using interviews from more than 70 users across previous projects, I developed Dataquest’s first user profiles, and validated those profiles using our onboarding survey.
Onboarding Usability Testing
I conducted end-to-end iterative usability testing to take a feature from prototype to launch, and included built-in discovery for our next project.
StudioPress Sites Brand Redesign
Six months after a new product launch, my qualitative and quantitative research informed a website redesign that increased revenue.